Complexity of culture and entrepreneurial practice

Objective: The objective of the article highlight significance culture in entrepreneurial landscape and provides entrepreneurs (project) managers with a guidance tool to overcome previously unconsidered stumbling blocks while operating intercultural setting. Research Design & Methods: following was prepared based on critical study review devoted existing approaches impact business life used archival technique from 1990-2020. reflects identification literature gaps implementation subcultural environment. It addresses these by designing an appropriate model bypass apparent pitfalls communication co-existence, if possible. Findings: Culture impacts diverse sets society businesses, including entrepreneurship. This underpins which are advisable consider when encountering entrepreneurship-driven workplace. Implications Recommendations: Based review, startups, as well big corporate companies’ projects creational nature, advised reconsider their perception handling applying Building Cultural Entrepreneurial Force. Contribution Value Added: added value this is be found solid analysis cultural essentialism, anti-essentialism, implications beware managerial context related Intercultural Force that intends ease co-work teams.